Influencer marketing in Ghana is in the early stages of growth as compared to the West & European countries enjoying the high surge of influencers to boost brand reach on social media. Although most large brands in Ghana with deep marketing budget pockets use celebrities to push their products and services, others are preferring the use of micro-influencers who have high engagement and a loyal audience and can convince their audience to make a purchase.
The Social Influencers Summit was recently held at the Impact Hub Accra to help brands and influencers connect on a deeper level by understanding each other’s needs and how to win on relationship marketing which is actually the traditional name of influencer marketing.
It was an activity packed day of connecting with brands, learning how to be an authentic influencer for aspiring social media influencers, how to find and manage social media influencers as a brand through practical breakout sessions and a main panel discussion with industry leaders in communications & digital marketing.
Resource persons for the breakout sessions included Stephen Boadi, Naa Adjeley of TrendsnBlendsgh, Kwabena Poku , Ben Bond of OAB Photography, Louis Appiah an animator and creator of Tales of Nazir, Mad. Adiki Ayitevie of Newmont Ghana Gold Ltd.
Brands got to connect with influencers through speed networking sessions which many felt was very positive in finding the right influencers to build business relationships with.
The event was sponsored by Stanbic Bank Ltd and Newmont Ghana Gold Limited in partnership with several media houses such as BloggingGhana, CitiFm and Pulse Ghana.