The global discussions around the empowerment of today’s woman isn’t going to wane anytime soon. All across the world, sensitisation programs, empowerment seminars and activities are held to educate, inform on the different ways women can be empowered to increase economic growth.  According to UNWomen, the private sector is a key partner in efforts to advance gender equality and empower women.

Executive Women Network is a non-profit organisation established by women in senior management and executive positions in private organizations/ institutions and women entrepreneurs of well established businesses in Ghana. The organisation holds several empowerment and practical workshops for it’s members to inspire, empower and  support women executives at both local and international level.

I recently interacted with top women executive members of the organisation as a trainer for a digital personal branding workshop.

As today’s executive women, there’s a much greater need to build one’s digital personal brand using available platforms such as Facebook, Twitter and LinkedIn as well as other digital tools. Personal branding, involves managing and optimising the way that you are presented to the world. The session focused on the use of these platforms and how to build one’s influence through strategic content creation & engagement  tactics.

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The members present were from diverse backgrounds in the beauty, entertainment, food, publishing, logistics and media industry.

As an executive woman, what is your digital footprint on the internet? One way to find out is to Google yourself and scroll through to find out if there’s rich content about your work/expertise online.

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Many questions regarding content was raised especially for LinkedIn which also involved practical updating of the members bio and how to create content for the professional networking platform.

In today’s digital world, a business card most often leads to your name being Googled or searched for on Facebook to assess the kind of content you publish.  It’s therefore crucial for today’s executive woman to have her key social media accounts rich in knowledge sharing, mentoring events and social causes she supports. Through this, it makes it easier for her to be identified as an industry leader in her field of work.

It was a pleasure to meet one of the co-founders of the organisation; Lucy Quist former CEO of Airtel and a strong supporter and change-maker for girls in STEM.

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With more organisations like EWN taking such proactive steps towards helping executive women in their career growth, the goal of closing the pay gap between men and women can be reached, the goal of helping women build their influence to drive policy changes to increase women representation in senior leadership positions will be attained.

Congratulations to EWN on their 2nd anniversary this month! Keep up with the commitment towards women empowerment in Ghana.